This leadership appointment strengthens Assembly’s regional scale and market ambition
DUBAI, AE / ACCESS Newswire / February 25, 2026 / Assembly, the global media agency famous for making brands perform, has appointed Ravi Rao as Chief Executive Officer for the Middle East and North Africa, placing expanded executive leadership behind the agency’s continued growth across the region.
The move comes as Assembly increases its investment across MENA, expanding client partnerships, deepening its presence in key markets, and building the infrastructure required to support long-term regional scale.
Ravi steps into the CEO role with a mandate focused on growth execution, market expansion, and streamlining the region’s operations. His leadership will center on strengthening how Assembly scales across markets, aligns regional delivery, and continues building an operating model designed for the pace and complexity of MENA.
He will work in close partnership with Zubair Siddiqui, Chief Operating Officer, and Kinloch Magowan, Managing Partner, whose leadership across client operations, commercial strategy, and organizational development remains central to the region’s continued performance. As CEO, he will focus on advancing Assembly’s regional growth agenda, deepening client relationships, and ensuring the business continues scaling with clarity, operational discipline, and market alignment.
“MENA is a market where execution speed and consistency matter,” said Rick Acampora, Global CEO at Assembly. “Putting Ravi in the CEO role strengthens how we operate, how we scale, and how we deliver for clients across the region.”
Ravi added, “This region rewards teams that can move with speed and still deliver with rigor. My focus is to keep building an organization that is deeply connected across markets, exceptionally strong in execution, and designed to help clients grow with confidence in an increasingly complex environment.”
Ravi brings more than three decades of leadership experience across the Middle East, North Africa, and South Asia. Across his career, he has led agencies through periods of expansion, transformation, and competitive market growth building organizations designed to perform in complex, fast-moving environments.
Assembly’s MENA operations span key hubs including the UAE, Saudi Arabia, and Egypt, supporting both regional and global brands. The region remains central to the agency’s international growth strategy as it continues investing in talent, leadership, and client expansion, building on momentum including being named Campaign Middle East Digital Agency of the Year (2025).
ABOUT ASSEMBLY
Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up, not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the brand performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers – Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative, and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.
MEDIA RELATIONS CONTACT
Randa Bashir
randa.bashir@assemblyglobal.com
SOURCE: Assembly
View the original press release on ACCESS Newswire